Marketing Then and Now: One Librarian’s Journey
DOI:
https://doi.org/10.7710/1093-7374.1833Keywords:
library, library marketing, library communications, library marketing and communications, conference, marketing, communications, Oregon, Oregon libraries, introduction, academic library, libraries, librarians, northwest, information science, information literacy, social media, writing, library trends, books, donors, library donors, donor relationships, library funding, Oregon library association, quarterly, Oregon library association quarterly, American library association, ala, ola, reading, library success, success, library marketing department, evolving roles, university of Portland, libraries transform, new discipline, changes in libraries, career, careers, library careers, library careerAbstract
In the not so distant past, marketing was a department on campus, rather than a strategic approach used within the library. Today, the role of an academic library is subtle and varied. Frankly, it’s complicated! Libraries are increasingly asked to prove their value by documenting their impact on student engagement and success. They need to continually reinforce their reputation as a dynamic entity that supports its community in many ways. A marketing culture within the library is essential to making the case, telling the stories and creating a presence. After years of “marketing” for the library, I’m still figuring it out. In case it is instructive, here is my journey so far.
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Published
2016-05-31
How to Cite
Sotak, D. (2016). Marketing Then and Now: One Librarian’s Journey. OLA Quarterly, 21(4), 23–26. https://doi.org/10.7710/1093-7374.1833
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