Stick to the Message. Vary the Method.

Authors

  • Paula M Walker

DOI:

https://doi.org/10.7710/1093-7374.1832

Keywords:

library, library marketing, library communications, library marketing and communications, conference, marketing, communications, Oregon, Oregon libraries, introduction, academic library, libraries, librarians, northwest, information science, information literacy, social media, writing, library trends, books, donors, library donors, donor relationships, library funding, Oregon library association, quarterly, Oregon library association quarterly, American library association, ala, ola, reading, library success, success, wccls, Washington county cooperative library services, Washington county, Tigard, Tigard Oregon, city of Tigard, Tigard public library, new library, library vote, voting, library levy, communications coordinator, public relations, library public relations, pr, library pr, library career, library careers

Abstract

While city and library staff had laid the groundwork for a new library for several years, we basically had six months to educate voters. That election required a double majority, where more than 50 percent of registered voters had to cast a ballot, and more than 50 percent of them had to say “yes.” Tigard voters passed the measure 60 percent to 40 percent. It was one of only three money measures in the Portland metro area to pass in the primary that year.

The media and marketing milieu has changed a great deal over the past 14 years. Some say it has evolved. Others claim it has eroded. Are there any lessons from that successful campaign that are still applicable today?

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Author Biography

Paula M Walker

Paula Walker has worked at the Tigard Library for nearly 25 years. She was Circulation Manager from 1992–2000 and became the Communications Coordinator in 2001. She has been the press secretary and speechwriter for former Montana Governor Ted Schwinden. Walker was a researcher for Congressional Quarterly and wrote for National Business Woman magazine in Washington D.C. She was also a writer/editor for Northwest Energy News. A jazz fan, she has been a DJ on KMHD, Portland’s jazz radio station since 2000. She currently hosts a show called Cinejazz, which features jazz from film and television.

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Published

2016-05-31

How to Cite

Walker, P. M. (2016). Stick to the Message. Vary the Method. OLA Quarterly, 21(4), 20–22. https://doi.org/10.7710/1093-7374.1832

Issue

Vol. 21 No. 4 (2015): Library Marketing and Communications

Section

Articles