Leveraging Social Media to Support a Library Levy Campaign
DOI:
https://doi.org/10.7710/1093-7374.1831Keywords:
library, library marketing, library communications, library marketing and communications, conference, marketing, communications, Oregon, Oregon libraries, introduction, academic library, libraries, librarians, northwest, information science, information literacy, social media, writing, library trends, books, donors, library donors, donor relationships, library funding, Oregon library association, quarterly, Oregon library association quarterly, American library association, ala, ola, reading, library success, success, wccls, Washington county cooperative library services, Washington county, aloha, aloha Oregon, aloha community library, Beaverton, Hillsboro, ross Fuqua, Measure 34-235, library levy, library replacement levy, everylibrary, library vote, vote libraries, vote, votingAbstract
In November 2015, voters in Washington County, Oregon, approved a 5-year replacement levy to support countywide library services (Measure 34-235), with 64 percent voting in favor of the measure. As a unique partnership between our county, nine municipalities, and two nonprofit organizations, Washington County Cooperative Library Services (WCCLS) organized a successful levy education effort specifically for social media for its twelve member libraries. With the passing of Measure 34-235, WCCLS member libraries are now positioned to continue providing the best possible library service to our patrons for the next five years.