Integrated Marketing On A Shoestring Budget: Strategic Planning to Build Value for Libraries and Enhance Service

Authors

  • Kate Lasky Josephine Community Libraries

DOI:

https://doi.org/10.7710/1093-7374.1830

Keywords:

library, library marketing, library communications, library marketing and communications, conference, marketing, communications, Oregon, Oregon libraries, introduction, pdx, Portland state university, psu, academic library, libraries, librarians, Fulbright, northwest, information science, information literacy, social media, writing, library trends, books, donors, library donors, donor relationships, library funding, Josephine county, Josephine community libraries, southern Oregon, grants pass, Illinois valley, wolf creek, Williams, Oregon library association, quarterly, Oregon library association quarterly, American library association, ole award, ala, ola

Abstract

With ever-increasing demands for libraries to market their services and decreasing budgets for advertising and publicity, librarians face the difficult task of planning for strategic marketing with little to no infrastructure or support, either financially or with adequate staffing. But, that’s no reason to give up. With a few key strategies and some integrated marketing techniques, even the most meager budget can support impactful outcomes. While there is no substitute for professional marketing services or paid marketing staff, a few simple “rules of thumb” can help.

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Author Biography

Kate Lasky, Josephine Community Libraries

Kate Lasky has been the executive director of Josephine Community Libraries, Inc. since 2010. She holds a master’s in education and serves on the Oregon Library Association Legislative and Development Committee. In 2015, she was honored by the Oregon Library Association with the Olé award which annually recognizes an Oregon public library employee who has displayed exceptional effort and excellence.

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Published

2016-05-31

How to Cite

Lasky, K. (2016). Integrated Marketing On A Shoestring Budget: Strategic Planning to Build Value for Libraries and Enhance Service. OLA Quarterly, 21(4), 10–14. https://doi.org/10.7710/1093-7374.1830

Issue

Vol. 21 No. 4 (2015): Library Marketing and Communications

Section

Articles